WD Brand

westerndigital.com

My Passport® Essential™ SE
Portable Hard Drives
USB 2.0

Maximum capacity in a smaller drive.

See your life safe in one place with WD's My Passport® Essential™ SE USB drive. Designed for maximum capacity, it has room for all your important files and features visual, automatic, continuous backup and password protection.

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Product Name:
	My Passport® Essential™ SE Portable Hard Drive
Positioning statement:
	Maximum capacity in a smaller drive.
Long description:
	See your life safe in one place with WD's My Passport® Essential™ SE USB drive. It offers maximum storage capacity for all your important files, videos, music, photos. With visual, automatic, continuous backup your data is backed up as soon as it's changed. Maximum capacity. Maximum style. - The world's most popular portable drive now features maximum capacity to store all your favorite videos, music, photos, and important files. Still sleek and compact, you can load it up and take it with you anywhere. WD SmartWare™ - See your life safe in one place. - See your backup as it happens - Seeing is believing. Visual backup displays your content in categories and show the progress of your backup. - Protect your data automatically - Relax, your data is secure. Automatic, continuous backup will instantly make a second copy whenever you add or change a file. - Bring back lost files effortlessly - Retrieve your valuable data to its original location whether you've lost all your data or just overwritten an important file. - Take control - Customize your backup, set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center. Drive lock - Gain peace of mind knowing that your data is protected from unauthorized access or theft with password protection and military-grade 256-bit hardware-based encryption. Ready to plug-and-play with Windows PCs - if you're a Mac user, check out our Mac version of this product. USB 2.0 powered - Powered directly from the USB port on your PC. No separate power supply is needed. An optional cable is available for the few computers that limit power from the USB port. Planet friendly - We designed a small box that uses recycled material and minimizes waste. We encourage you to recycle it.
Medium description:
	See your life safe in one place with WD's My Passport® Essential™ SE USB drive. Designed for maximum capacity, it has room for all your important videos, music, photos and files. WD SmartWare™ software backs up your data automatically and continuously and restores lost files effortlessly. Password protection and hardware-based encryption let you secure your data.
Short description:
	See your life safe in one place with WD's My Passport® Essential™ SE USB drive. Designed for maximum capacity, it has room for all your important files and features visual, automatic, continuous backup and password protection.
39 character descriptor:
	My Passport Essential SE 1 TB USB Drive My Passport Essential SE 750 GB USB Drive
Short bullets:
	- Maximum capacity - Automatic, continuous backup - Sync & encryption - Password protection
Ideal for:
	- Storing or backing up your digital music, videos, and photos - Carrying important files and e-mail between work and home or on the road, and keeping them in sync - Sharing large files between office and home, between PC and Mac®
Kit contents:
	- Ultra-portable Hard Drive - WD SmartWare software - USB cable - Quick Install Guide
Compatibility:
	- Formatted NTFS for Windows®, Windows Vista®, Windows 7 - Reformatting required for Mac OS® X Tiger®, Leopard®, Snow Leopard™
Warranty:
	Pan Am and EMEA 2-year limited warranty APAC and Japan 3-year limited warranty

For assistance please e-mail us at wdbrand@wdc.com
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