WD Brand

westerndigital.com

My Book® Elite™
External Hard Drives
USB 2.0

Premium backup and storage.

See your life safe in one place with WD's popular My Book Elite USB external drive. It features visual, automatic, continuous backup, customizable e-label, and password protection.

Advertising	Photos	Web Banners and Logos	Demos and Videos	Display Graphics	Collateral

Ad sample:	Available languages English
	Available languages Chinese, Simplified Chinese, Traditional German English French Italian Japanese Korean Polish Russian Spanish, International Thai
	Available languages English
	Available languages English
	Available languages English
	Available languages English
	Available languages English
	Press the "Select" button for the version you would like to download and press Ctrl+C to copy the description onto your system's clipboard. Press Ctrl+V to paste the copy into a document.
Product Name:
	My Book® Elite™ External Hard Drive
Positioning statement:
	Premium backup and storage.
Long description:
	See your life safe in one place with WD's best-selling My Book Elite USB external drive. Bring innovation, security, and style together with WD SmartWare software, a customizable e-label, password protection, and a new sleeker design. Smart display - Create your own personalized drive label to remind you of what's stored on each drive. The display also includes available capacity and security status. You can even view the label when the drive is unplugged. Smaller, sleaker, more streamlined design - WD has made these award-winning drives even smaller, sleeker, and more elegant. As always, this book-like shape takes up minimal space on your desk and allows two or more My Book drives to nestle neatly together like volumes on a shelf. WD SmartWare™ - See your life safe in one place. - See your backup as it happens - Seeing is believing. Visual backup displays your content categories and shows the progress of your backup. - Protect your data automatically - Relax. Your data is secure. Automatic, continuous backup will instantly make a second copy whenever you add or change a file. - Bring back lost files effortlessly - Retrieve your valuable data to its original location whether you've lost all your data or just overwritten an important file. - Take control - Customize your backup, set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center. Drive lock - Gain peace of mind knowing that your data is protected from unauthorized access or theft with password protection and military-grade 256-bit hardware-based encryption. USB 2.0 interface - A simple connection that offers convenience and compatibility among multiple computers. Power miser - My Book external drives are designed to save energy. WD GreenPower Technology™ lowers internal drive power consumption by up to 30%, a sleep mode reduces power during idle times, and a power-saving feature turns the drive on and off with your computer. Planet friendly - We designed a small box from recycled materials to minimize waste. We encourage you to recycle it. Ready to plug-and-play with Windows PCs - if you're a Mac user, check out our My Book Studio drive with a high-speed FireWire 800 connection.
Medium description:
	See your life safe in one place with WD's popular, My Book Elite USB external drive. It features WD SmartWare software that backs up your data automatically and continuously, shows your backup as it happens, and retrieves lost files effortlessly. Create a personalized e-label to remind you what's on the drive and secure it with encryption and password protection.
Short description:
	See your life safe in one place with WD's popular My Book Elite USB external drive. It features visual, automatic, continuous backup, customizable e-label, and password protection.
39 character descriptor:
	My Book Elite 2 TB USB drive My Book Elite 1.5 TB USB drive My Book Elite 1 TB USB drive My Book Elite 640 GB USB drive
Short bullets:
	- Automatic, continuous backup - Customizable e-label - Visual backup control center - Password protection and hardware encryption
Ideal for:
	- Protecting your data with automatic, continuous backup. - Retrieving lost data effortlessly. - Adding extra storage space for photos, music and videos. - Identifying what's on your drive even when it's unplugged. Perfect for archiving. - Securing private or sensitive data.
Kit contents:
	- External hard drive - WD SmartWare™ software - USB cable - AC adapter - Quick Install Guide
Compatibility:
	- Formatted NTFS for Windows® XP, Windows Vista®, Windows 7 - Mac OS® X Tiger®, Leopard®, Snow Leopard™ (requires reformatting) Note: Compatibility may vary depending on user's hardware configuration and operating system.
Warranty:
	3-year limited warranty

For assistance please e-mail us at wdbrand@wdc.com
For technical support issues click here