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Campaign Assets


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World's Best Selling Icon

The #1 icon is a visual representation of WD's leadership position in the external storage market. It may be used in advertising, collateral or other graphics. The #1 icon must be clearly associated with My Book or My Passport products.

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Use with My Book


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Symbolic WD SmartWare Screen

A symbolic version of the WD SmartWare software interface was created for use in advertising, signs and banners. This screen may only be used to symbolically represent the software and may not be used as an example of an actual screen. This screen may only be used with the other campaign assets and only when advertising My Book or My Passport drives. Reference the campaign guidelines in the Corporate Standards drop down menu for more instructions on using these screens.
Use with My Passport


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Composite Photos

These photo lockups are for use with the See your life, safe in one place campaign. They must be used in accordance with the campaign guidelines found in the Corporate Standards section of this site.

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Stock Photography

Additional images are available for use with the See your life, safe in one place campaign. More images will be added to offer increased flexibility to the campaign. Keep in mind that you must select one image from each category – photos, movies and music – and one of the images must be larger than the others as a featured graphic. Contact marcom or your WD marketing contact to request special layouts with these additional photos.


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